Welcome To The Waco Messenger

The Waco Messenger is a monthly print and online publication serving the African-American community throughout the Heart of Texas. It is owned by Heart of Texas Media LLC, which owns several niche and weekly publications in McLennan County.

Based in Waco, the Messenger brings news and information with a slant towards people of color and includes entertainment, religious, local and national news and features.

The newspaper is a tabloid newspaper. For information on advertising email us at advertise@heartoftexasmedia.com or send your news or story ideas to editor@heartoftexasmedia.com. Our phone number is 254-754-3511.

We launched the newspaper in February 2013, black history month in Texas and around the country.

Why? Because in some ways we are making history, and honoring our history.



There have been a lot of African-American  community oriented newspapers over the years, based out of McLennan County and covering the Heart of Texas area.  One of the most successful was the Waco Messenger. We’re honoring that publication with the same name and hopefully building on the reputation that it developed while covering this area back in the 1920s and 1930s. The Messenger was begun by L.J. Rhone, who bought out the Smith Printing Company, at a time when Bridge Street was a popular business destination for the African-American community.

That’s all a part of black history that you’ll be reading about in the Waco Messenger over the next several months. We think black history is too important to be relegated to one month out of the year.



We’ll have all sorts of stories, features, editorial opinion and news as we advocate for issues important to the black community and the Heart of Texas.  We’ll deliver the printed publication all across the area in convenience stores, black owned businesses and other businesses that support the African-American community.

We hope you’ll pick it up and we also hope you will patronize those businesses who advertise with us so that we can provide the kind of news and information that the black community deserves and needs.

Additionally, we’ll be working on our website and our Facebook page. We hope to be the one-stop resource for the Heart of Texas black community to keep you informed of all the events and news important to you and your daily lives.